MARKETING ROI & GOALS
From broad exposure for brand awareness to targeted campaigns for lead generation, RISI can provide unmatched access to qualified prospects within the forest products industry through our various marketing channels. Our sales and marketing experts will work with you to align your company-specific goals with the appropriate marketing mix that will give you the most exposure to your target audience.
Brand Awareness
With more than 30,000 magazine subscribers*; nearly 20,000 subscribers** to our other products; thousands of attendees at RISI's events; and more than 200,000 monthly pages views** we can guarantee that your brand will be exposed to the largest audience in the global pulp and paper industry.
Lead Generation
If your goal is to obtain qualified leads, we have several options both online and offline that will get you the names you need to successfully promote your products, job openings, new technologies and more.
If your goal is to generate leads, you may want to explore:
- Marketing Service Package
- Technology channels
- Industry jobs
- Customized online surveys
- Magazine response cards
- Sponsored breakout session at conferences
- Conference sponsorships
Research
From online surveys to customized studies, RISI offers several levels of market research that help you to find out how effective your advertising campaign has been or whether the market needs your new product.
- Customized online surveys
- Ad Readership Study
- Brand Awareness Study
- Single and multi-client studies
Networking & Matchmaking
Every year, RISI hosts worldwide events that cover all areas of the forest products market. Come face-to-face with your target audience by sponsoring one of these events. Whether you sponsor a networking event, host a special lunch presentation, or exhibit, there are ample ways to communicate directly with your audience.
- Conference sponsorships
- Exhibitions
- Speaking opportunities
- Round tables
Product & Services Promotion
Our online Market Place and magazine classifieds section offer you an ideal place to cost-effectively promote your product launch, auction or services directly to your target audience.
- RISI Market Place (online classifieds)
- Email newsletter advertising
- PPI magazine classified
- Reprints and e-prints
Media Expsoure
We offer a special PR distribution and editorial monitoring service to track coverage of your company and products throughout the RISI network of products. Via our sister company, PR Newswire, RISI can offer you media exposure to thousands of publications worldwide.
- Editorial monitoring service
- Press release distribution
Build a Plan
From broad exposure for brand awareness to targeted campaigns for lead generation, RISI can provide unmatched access to qualified prospects within the forest products industry through our various marketing channels. Our sales and marketing experts will work with you to align your company-specific goals with the appropriate marketing channels that will give you the most exposure to your target audience.
