Li Meng, Economist, Asian Graphic Paper, RISI
March 11, 2013
RISI has just finished a special market analysis, China's Influence on World Graphic Paper Markets in the Coming Decade, which is the first special market analysis study of China's graphic paper market from the perspective of end use. To help you better understand whether China will continue to be a major supplier of graphic paper to other world regions, RISI's new study analyzes end-use market structure and regional distribution patterns by grade and product for nearly 20 major segments in China. RISI's Chinese study team in Beijing, which includes industry veterans with nearly 30 years of experience in the Chinese paper industry, have provided detail on end uses and distribution chains that are vital to understanding the industry.
China's Influence on World Graphic Paper Markets in the Coming Decade analyzes consumption trends of newspapers, books, professional journals & magazines, office papers, catalogs, retail inserts, directories, direct mail flyers, notebooks, label & wrapping papers, envelopes, carbonless, thermal, and other converting and specialties in Chinese markets. It also examines how these end-use products are consumed, and projects how the end-use structure will affect future growth. As part of its analysis of demand trends, RISI provides a detailed outline of the structure of Chinese commercial printing markets. All major players and locations of their printing plants are identified to understand regional distribution patterns by grade and by product.
In 2011, total graphic paper demand in China was about 27.7 million tonnes, including 15.2 million tonnes of uncoated woodfree, 5.6 million tonnes of coated woodfree, 3.9 million tonnes of newsprint, 2.2 million tonnes of uncoated mechanical and 0.8 million tonnes of coated mechanical papers. These papers provided all the paper needs for graphic paper printing. According to our findings, paper consumption in the top 10 Chinese graphic paper end uses accounted for more than 90% of total Chinese graphic paper apparent consumption in 2011. Non-teaching books ranked first with a market share of about one-fifth, followed by newspapers and teaching books.
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- Li Meng, Economist, Graphic Paper, the principal author of special market analysis study, China's Influence on World Graphic Paper Markets in the Coming Decade, and co-author of the Asian Pulp & Paper Monitor and the Asian Graphic Paper 5-Year and 15-Year Forecasts. She works out of RISI's Beijing office, and can be reached at Tel: +86-10-58706006, Email: firstname.lastname@example.org.