Start of Conference (Matterhorn Room, 1st Floor)

Welcoming Remarks

~ Conference Chair: Mark Rushton, Editor, PPI Magazine and RISI website

Introduction to RISI

~ Mike Coffey, CEO, RISI

Presentation of the RISI European CEO of the Year Award to Jussi Pesonen of UPM

Accepted by Hans Sohlström, Executive VP, Corporate Relations and Development of UPM on Mr. Pesonen's behalf.

~ Presented by: Mike Coffey, CEO, RISI

KEYNOTE ADDRESS: The New Bioforest Industry

• Vision on how the forest industry is developing in the future

~ Hans Sohlström, Executive VP, Corporate Relations and Development, UPM

Keynote Questions & Answers

Financing Practices in the Pulp and Paper Industry

• Understanding the requirements for successfully financing new projects in the industry.
• Identifying the financing options open to industry players.
• Discussing viable strategies for surviving and maximizing profitability opportunities.

~ Matthew Smith, Director, Metals & Paper – MFF1, Commodity Finance, Financing & Advisory, UniCredit Bank AG

Managing Commodity Cycles in Paper and Pulp

• Evaluating the increasing exposure of paper and pulp companies to stronger and more volatile cyclical price and margin environments, which the leading cause of value erosion within enterprises.
• Examining what recent research is revealing about conventional approaches to cyclicality – are these approaches accelerating value erosion?
• How does a new look at winners across similar commodity industries offer participants the opportunity to maximize value creation across commodity cycles?

~ Saikat Dey, Management Consultant, McKinsey

Questions & Answers

Coffee Break (Outside Matterhorn Room, 1st Floor)

Communicating Sustainability: Dissipating Misconceptions and Improving the Pulp and Paper Industry Brand

• Facing the industry's lack of sustainability common misapprehensions present in the general public.
• Evaluating the initiatives in place and recognising the common actions needed from all actors across the industry.
• Ensuring the best practices and plans to bridge the gap between the actual sustainable capacities of the market and the misleading images that paper is environmentally adverse.

~ Phil Riebel, President, P. Riebel Consulting

The Pulp and Paper Sector in the Bio-based Economy

• Examining the latest policies and targets imposed by the European regulatory bodies.
• Assessing the large investments needed and the credit options and obstacles.
• Tracing the best ways and technologies for converting to these renewable energies.

~ Marco Mensink, Energy and Environment Director, CEPI

Questions & Answers

Networking Lunch (Silk Road Restaurant, 2nd Floor)

The Search for the Position in the Digital Value Chain, Global Entertainment & Media Outlook 2010 – 2014

• Understanding the range and dominant presence of new media in present and future generations.
• Improving the comprehension of changing consumers habits and capitalizing on this strategic knowledge.
• Acknowledging the importance of paper in society and learning to capitalize the available resources to expand business.

~ Drs. Marieke van der Donk, Principal Manager, PriceWaterhouseCoopers

Paper Based Packaging: Specification and Sourcing

• Recognising the economic trends of the market and the consequences for the paper packaging industry – paper vs. plastic?
• Focusing on the production cycle and indentifying innovative sustainable processes.
• Identifying consumers expectations and their increasing demand for eco-friendly packages.

~ Duncan Pollard, Sustainability Advisor, Nestlé

Paper Recycling Trade: The Dangers of a Demand-Supply Crunch

• Considering the changing business landscape: the sky-rocket demand for waste paper in China and Europe's market exporting capacities.
• Reviewing what the outcome of the economic downturn and the expectations for the future are.
• Evaluating the alternatives and the recycling capabilities of Europe.

~ Ranjit Singh Baxi, Founder & Chairman, J and H Sales (International) Ltd.

Questions & Answers

Coffee Break (Outside Matterhorn Room, 1st Floor)

The Global Economy: A Three Track Recovery

• Though risks of a double-dip recession have receded, new risks have emerged
• US growth accelerating, while other mature economies continue to struggle
• Emerging economies leading the global recovery

~ David Katsnelson, Senior Economist, Macroeconomics, RISI

Forecast of International Trade in Woodchips and Biomass Fiber

• Outlook for the Pacific Woodchip Trade: Oversupply from Southeast Asia and Australian plantations
• Overseas woodchip suppliers to Europe: Impact of new pulp mill development in Latin America
• Wood pellet and biomass chip suppliers: how the sourcing patterns are likely to change as European demand increases

~ Bob Flynn, Director, International Timber, RISI

Global Recovered Paper Market Outlook

• Where will the domestic demand in Europe be in the next two years?
• How massive will Asian demand be? What does this mean to Asian import?
• How high is the world recovery rate already? And how much further can it go?

~ Hannah Zhao, Economist, Recovered Paper, RISI

Questions & Answers

Coffee Break (Outside Matterhorn Room, 1st Floor)

Benchmarking: It Seems Inevitable that some European Machines/Mills will Face Closure

• What are the key drivers behind cost competitiveness?
• What kind of criteria can be used to analyze risk of closure?
• What type of machines/mills are most likely to close on a permanent basis?
• What can be learned from the previous cases?

~ Ville Henttonen Product Manager, Cost Benchmarking, RISI

Outlook for the World Pulp Market: How Can Chinese Demand be Filled?

• Chinese Wood Pulp Demand Headed Upward Over Next Two Years
• How Much of This Demand Can be Filled by Domestic Production?
• Next Wave of Latin American Tonnage Still Nearly Two Years Away
• Will North American Integrated Capacity be Converted to Market Pulp?

~ Rod Young, Chief Economic Advisor, RISI

Global Tissue Market Outlook

• How is demand outlook after survived recession?
• Will private labels continue to their triumph or will brands see a renaissance?
• Slowing demand growth and picking up investment activity -- threat for overcapacity again?

~ Esko Uutela, Principal, Tissue, RISI

Questions & Answers

Networking Lunch (Silk Road Restaurant, 2nd Floor)

European Graphic Paper Outlook

• Will rapid recovery of newsprint prices eat demand?
• Implications of consolidation in magazine papers (Upm + Myllykoski?).
• How much will new capacity expansions in China and Russia eat exports from western Europe?
• Estimating the implications of rapid penetration of e-readers and tablet pc's to european paper demand.

~ Sampo Timonen, Director, European Graphic Papers, RISI

Questions & Answers

Coffee Break (Outside Matterhorn Room, 1st Floor)

European Cartonboard Market Outlook

• How balanced the European cartonboard market will be over the next two years?
• Will new Asian cartonboard capacity threat the European suppliers in their domestic and exports markets?

~ Orifjon Abidov, Economist, European Paper Packaging, RISI

Global Containerboard Market Outlook

• How is the strong recovery in the Asian market going to affect European producers?
• What sort of recovery in demand is expected in Europe?
• Will North American tonnage continue to flood into the European market?
• What are the prospects for exports of European containerboard to the rest of the world?

~ Ken Waghorne, Vice President, Packaging, RISI

Questions & Answers

Close of Conference