Bedford, MA
Company Description
RISI is the leading provider of news and information for the global forest
products industry. We publish websites, newsletters, magazines, economic
forecasts, databases and more.
What's Exciting About Our Company
We're a great mix of stability and dynamism. Our oldest product has been
published for more than 100 years. On the other hand, one of our keys to
success is that we use information technology aggressively to fundamentally
improve the value of our information to our customers. We're in growth mode.
Thirty percent of our sales come from outside North America, and we're looking
for that percentage to grow.
Our size. With 125 employees, we're small enough that you can see the impact of
your work, but big enough to have a wealth of people from whom to learn.
Position Description
The Online Director will be responsible for creating and running an online
marketing services business as part of RISI's Marketing Services division.
Reporting to the Senior Vice President of Marketing Services, he/she would have
P&L responsible for the business. The Online Director will be responsible for
developing and launching new products, and then deliver them for our customers
working closely with those customers to tailor services to their needs; then
ensuring that the services that we deliver on those needs. The Director would
initially manage one other person in the online team, though it is expected
that success in establishing the business and growing revenues will soon
require that a larger team be assembled to support a business that RISI expects
will grow quickly. The role will involve working with team members and
customers across the globe.
Primary Responsibilities
Quickly obtain an understanding of our customers' principal marketing issues
and objectives and design an online marketing services business that both meets
those needs and that RISI is competitively advantaged in delivering
Develop and launch new online service templates that can be marketed to our
customers.
Work with customers, alongside our sales and editorial teams, to put together
service offerings attractive to our customers and profitable for RISI
Deliver the marketing solutions that are sold to the satisfaction of our
customers and so create repeat business: this will require working with our
audience development team to drive traffic to websites and specific online
products, and reporting back performance to customers to show the value that
they are receiving.
Skills/Experience
- Entrepreneurial skills. This is, foremost, an opportunity for an
entrepreneurial person to have a go at creating a new business in the new and
fast growing world of business to business online marketing.
- The successful candidate will have a track record in B2B online marketing
services.
- Experience required in launching and managing projects and products.
- Knowledge of online marketing, and particularly SEO and SEM, current best
practices will be an important advantage.
- Successful candidate will bring strong technical skills to develop this newly
created position.
- Bachelor's degree.
To apply for this position, please send resume with cover letter including
salary requirements to jobs@risiinfo.com
and specify Job Code DOP-BED08. (No phone calls, please.) Applicants must be currently authorized to work in the
United States for any employer.
For more information on RISI, please visit our website at
www.risiinfo.com.
