Paperloop unveils re-designed www.paperloop.com
SAN FRANCISCO, June 26, 2003 - Paperloop, the premier provider of information for and about the paper, pulp, forest, converting and allied industries, today announced it has re-designed its premier web site, www.paperloop.com. The long-established site is the leading web portal for the pulp, paper, and allied industries visited by over 42,000 industry professionals worldwide each month.
The new web site has a new look, new features and simpler navigation, giving visitors easier and deeper access to price and market news, industry intelligence, statistics and articles from Paperloop's prominent publications such as Pulp & Paper magazine, Pulp & Paper Week newsletter, PPI magazine and PPI This Week newsletter.
The enhanced www.paperloop.com includes Grade Watch, nine grade- and region-focused centers featuring in-depth market news and the industry's most trusted prices, as well as a Research & Intelligence area where corporate users can access statistical databases, cost benchmarking data and market forecasts. Also included is an improved Industry Events section detailing all industry-related events and conferences worldwide. The more than 6,000 paid subscribers to www.paperloop.com, distributed 43% in North America, 42% in Europe, 8% in Asia and 7% elsewhere, will also enjoy a new Commentary section that gathers all expert viewpoints together in one place.
"We are excited about the re-design of www.paperloop.com and believe the site is now an even more valuable, easy-to-use and customer-focused source for industry information," said Paperloop President & CEO Ian Johnston. "Our customers are increasingly looking for customized individual and corporate solutions to their news and information needs. The re-designed site and new products such as Grade Watch are examples of how we will meet the demands of today's customers going forward."
Paperloop's wide selection of market information spans all regions of the world. Being able to deliver this information through a variety of online and offline channels uniquely positions the company to offer tailored and highly targeted information solutions to customers. Independent research by California's Whitelaw & Co. recently revealed that www.paperloop.com is the most well-known and recognized web site serving the industry, mentioned by respondents as a useful resource nearly six times more often than its closest competitor. Since its launch in February 2000, the number of paid subscribers to www.paperloop.com services has more than tripled, with much of the growth coming from corporate subscriptions. The re-design of the site and the launch of Grade Watch are parts of a larger program Paperloop is undertaking to attract the growing corporate audience that seeks a total information solution. Currently, Paperloop works with over 400 corporate clients worldwide, including producers, industry suppliers, equipment manufacturers, the financial community and government agencies.
Massachusetts based New Tilt Inc., an award-winning web design and development firm specializing in creating web portals employing innovative design and technology solutions, worked with Paperloop to completely re-design the web site from the ground up.
About Paperloop Paperloop's mission is to provide the most valued information for and about the paper, pulp, forest, converting and allied industries through the best channels for information exchange. This is achieved through leading industry publications such as the Pulp & Paper and PPI family of magazines and newsletters, RISI, experts in paper/forest products analysis and forecasts, Paperloop's cost benchmarking team, and the foremost website for the paper industry, www.paperloop.com.
Headquartered in San Francisco with offices throughout North America, in Europe and in Asia, Paperloop was founded in February 2000 and leverages deep, relevant experience from well over 100 well-established, leading print and online industry publications as well as conferences and trade shows.