RISI launches new content delivery capability with customized content; completes corporate rebranding

BEDFORD, Mass., June 2, 2006 - RISI, the leading information provider for the global forest products industry, today announced the launch of its redesigned web site www.risiinfo.com.

The launch caps an extensive rebranding and technical development project. The new site enables RISI subscribers to access all their industry information from their own customized web sites. The content can be customized to deliver exclusively the information on the grades, regions or news topics the client needs, while filtering out information that's not relevant.

The site integrates content previously located on several different RISI web sites, replacing paperloop.com, risiinfo.com, woodandtimbernews.com and crows.com.

"Our aggressive acquisition program has been key to building a market-leading information company, but we needed a to build a common delivery platform to give our clients quick and easy access to their content," explained Liza Turner, RISI's senior vice president for sales and marketing. "The new site also gives us a channel for growth into related markets, as well as providing our online advertisers with a measurable, targeted customer base."

The new site's public areas were also redesigned to reflect the company's rebranding and name change from Paperloop to RISI, announced in January. The yearlong project incorporated a new corporate logo and design look-and-feel; a streamlined product structure; and a new order processing system that integrated several legacy systems and databases.

"The rebranding project is pivotal to our strategic plan of positioning the company to enter new market segments," said Rod Young, RISI's CEO. "The technical integration was extremely complex because it needed to combine content delivery with backend ERP systems in order to optimize the online experience for our clients as well as simplify our internal operations. "

RISI tapped Bridgeline Software, an internet strategy firm based in Cambridge, Mass. U.S.A., for strategic and development support on the project.

About RISI

RISI is the leading information provider for the global forest products industry. The company works with clients in the pulp and paper, wood products, tissue and nonwovens industries to help them make better decisions. For more information, visit www.risiinfo.com.