Adding online display advertising to a marketing campaign helps to meet branding objectives such as heightened brand awareness, improved attitudes toward the brand, and increased purchase intent - resulting ultimately in a purchase.

97% of business decision makers use B2B websites more than any other media for work. 43% said they are more likely to respond to advertising on a business website than advertising in other media.

In 2008, 404,000 people from around the globe logged into risiinfo.com - that's equivalent to the population of Miami, Florida! These people looked at over six million pages during their visits, they logged into our system over three million times and performed over 100,000 searches.

While the average click through rate (CTR) for display advertising ranges from .06% to .18%, the average CTR of a display ad running with RISI averages twice as high at .25%. In many cases, our advertisers have achieved rates as high as 4-8%!

Download our online-display-advertising white paper.

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For more information on interactive advertising, please contact:

Remy Poos (all regions except North America)
Email: rpoos@risiinfo.com
Tel: +32.2.536.0735

Misty Belser (North America)
Email: mbelser@risiinfo.com
Tel: +1.919.747.9560