HYDERABAD , Dec. 25, 2013 (Press Release) -
International Paper (IP), today announced that the name of its group company, The Andhra Pradesh Paper Mills Limited (APPM), has been changed to International Paper APPM Limited with effect from 16th December 2013. The company currently operates through two paper manufacturing mills at Rajahmundry and Kadiam in Andhra Pradesh under APPM's name.
Explaining the rationale behind the name change Mr. W Michael Amick Jr, President, IP India and Executive Chairman, International Paper APPM Limited said, "The new name recognizes the parentage of International Paper while maintaining the link to the history of the APPM brand. Apart from integrating APPM into International Paper group, it also retains APPM which has become so widely recognized & accepted over the years in paper industry and has also established its brand in different varieties of paper. This will also ensure that we direct future investments in brand building around the International Paper brand, leveraging our global presence".
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