LONDON , Jan. 29, 2013 (Press Release) -
Informa Exhibitions today announces its fresh focus for Ipex 2014, which will be the world's first and biggest Digital, Print & Marketing Communications event in 2014. Ipex 2014 will integrate Cross Media to showcase the latest print and communications for marketing and publishing campaigns - making it the only international event that brings together the whole print and media supply chain. The organisers will also place a significant focus on delivering a comprehensive, thought provoking and inspirational content programme. This will include the World Print Summit, which will follow the theme of ‘Strategies & Practices of Outstanding Leadership in the Challenging Business of Offline and Online Marketing', where thought leaders from within and surrounding the print industry will come together to address the big issues and opportunities they face.
The conclusion to shape Ipex into a thought leadership event for the print-centric multi-channel marketing communications industry was made following a review of the results of an independent global market study during Q4 2012. AMR International carried out the research on the key trends impacting the industry and the events that serve it. 114 Qualitative telephone interviews were followed-up by an online survey which elicited 1600 international visitor responses, with the geographical spread representing the UK, Europe, Asia, and the Americas.
Pulp & Paper News Service subscribers - click here to read the full article.
Not a subscriber?