BRISBANE , Jan. 17, 2013 (RISI) -
Sweden's Svenska Cellulosa Aktiebolaget (SCA) has announced its intention to try once more to crack into the Indian hygiene products market, intending to find a distribution partner by mid-year.
CEO Jan Johansson announced SCA would insert itself in the market by exporting products to the country until it achieved sufficient brand awareness to make production within India viable.
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