The Impact of Media Tablets on Publication Paper Markets

The market for media tablets, which consists of tablet computers (including Apple's iPad) and electronic readers (including Amazon's Kindle) exploded in 2010. In the first year of availability over 15 million tablet computers reached consumers. In addition, the size of the North American electronic reader market almost doubled in size, surpassing 10 million units. By 2015, almost 200 million tablet computers are expected to be sold in North America and consumers will use them to consume content that was previously found in printed books, magazines and newspapers.

E-book sales have accelerated rapidly since 2008, but only a small fraction of consumers currently read e-books. With the North American e-reader market expected to multiply fourfold over the next five years, there is substantial room for e-book sales to continue rising dramatically. As the graph below shows, the growth so far has been mostly at the expense of printed books.

Print media companies have made great efforts to capitalize on the migration of consumer eyeballs towards digital, and magazine publishers are no exception. While media tablets may have an overall positive effect on readership, paper use in magazines is expected to fall at least 20% over the next 15 years. Newspapers have already faced severe competition from online news sources, and the adoption of media tablets, especially tablet computers, will make browsing news websites and digital editions even more convenient for consumers and advertisers.

RISI's new study The Impact of Media Tablets on Publication Paper Markets provides low, mid and high impact scenarios over the next 5, 10, and 15 years of the effects of media tablets on graphic paper demand in books, magazines & newspapers.Focusing on North American and Western European markets, it breaksdown the loss of market share to media tablets by type of book, magazine and newspaper until 2025.

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RISI's The Impact of Media Tablets on Publication Paper Markets provides an in-depth analysis and forecast of how media tablets have and will impact graphic paper markets until 2025. It will help you:

• Understand the media tablet market (tablet computers and electronic readers) and how it will develop over the next fifteen years
• Understand how media tablets will affect consumer behavior and advertising
• Plan for the best and worst-case forecast scenarios for graphic paper demand over the next five, ten and fifteen years
• Plan sourcing and purchasing strategies for publication papers
• Identify loss of market share to media tablets by type of book, magazine and newspaper
• Forecast tonnage loss of publication papers to media tablets until 2025
• Identify potential book, magazine and newsprint paper suppliers
• Identify potential book, magazine and newsprint paper buyers

Who can benefit from this study

Containing profiles of major book, magazine and newspaper publishers and paper suppliers, The Impact of Media Tablets on Publication Paper Markets is an essential strategic planning tool for publishers, printers and paper producers, as well as traders, distributors, industry suppliers and financial analysts in graphic paper markets.