May 21, 2014
(Press Release) -
Ricoh Europe PLC's Clickable Paper has been awarded the accolade of Best Valuable Innovation by the European Digital Press Association (EDP). It was voted for by the 20 member magazines which represent over one million readers interested in digital printing trends in EMEA.
Graham Moore, Director of Business Development, Ricoh Europe, says, "Clickable Paper's ability to provide immediate one touch access to multiple online resources such as photos, video/multimedia, web sites, e-commerce portals and social networks makes it hugely attractive for businesses looking for ways to add value to the printed page. We are delighted that the EDP recognises the added value Clickable Paper brings to professional print operations, providing their clients with more creative ways to increase the effectiveness of print."
Clickable Paper is a powerful, interactive print solution that bridges the online and offline worlds and is available for print services providers, agencies, publishers, brand owners and other organisations to make paper-based communications interactive. It has the ability to give direct access to up to six different online resources such as video/multimedia, web sites, e-commerce portals and social networks. Clickable Paper delivers far-reaching value to readers by providing easy access to digital rich media via a smartphone or tablet. Its functionality can be critical when it comes to developing an effective interactive print campaign that drives readers to take action or seek additional information; and provides tracking of these activities to publishers and advertisers.
Clickable Paper is based on Ricoh Visual Search image recognition technology, one of a number of innovative technologies that Ricoh continues to develop and bring to market. Clickable Paper is more secure than QR codes, and permits the repurposing of already printed materials without marking, editing or reformatting the source documents. Hotspots are used to link to rich media from related authored content, user contributed social information or calls to action such as tweets, maps, calls and emails.
The accolade follows two other high profile awards presented to Clickable Paper recently. It won the 2013 Graph Expo Must See ‘ems Award in the U.S. and the French Xplor Grand Jury Award for Innovation. The Xplor jury selected Clickable Paper based on how Ricoh and the luxury watch manufacturer, Bell and Ross, created a customised app to add impact to the launch of a new ceramic watch.
Ricoh is a global technology company specialising in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2014, Ricoh Group had worldwide sales of 2,236 billion yen (approx. 21.7 billion USD).
The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.
Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.