Kemira introduces KemEcal brand for its dispersant product line, used in water-intensive applications and paper coating formulations

HELSINKI, Dec. 21, 2011 (Press Release) - Kemira is pleased to introduce KemEcal^TM brand for its dispersant product line, in an effort to harmonize product names used in water-intensive industries. The change to the KemEcal^TM name will also facilitate a reduction in the number of active trade names in the product line, thus improving product portfolio management and service to our customers.

"Kemira's KemEcal dispersant technology has been used in the white pigments industry for over 40 years and is recognized as the leading technology for dispersion of pigments and mineral slurries," says Kasia Millan, Product Line Manager from Kemira's Oil & Mining segment. "Our broad product line offering and value-added technology serves not only the white pigments industry but also other mining operations where mineral dispersion and viscosity control can greatly benefit our customers' processes."

The KemEcal^TM name will be applied to all Kemira dispersants including those used for Municipal & Industrial water treatment and Paper coating formulations.