Buckman looks to the future with new brand identity

MEMPHIS, TN, July 31, 2009 (Press Release) -

Buckman now has a new name and a new look. Dropping the word Laboratories from its corporate logo, the company is now known simply as Buckman, a reflection of its growth from a small laboratory selling a few chemicals to a global supplier of not only chemistries but also knowledge, service, expertise, and continuous improvement.

The company's global message is embodied in a concise new tagline "Commitment makes the best chemistry." The new message reflects the way Buckman does business - the collaboration, creativity, and service that create measurable ROI for its customers. It speaks not only of the actual chemistry Buckman creates, but more importantly it speaks to the importance of the personal chemistry that has made Buckman's relationships with its customers long-lasting, successful partnerships. The commitment is further evidenced in Buckman's stability as a company, and the company's tremendous and purely organic growth that is so important in current times.

Buckman has been in business for nearly 65 years. It has grown by investing in the core principles on which the company was founded - people, technology, innovation, and knowledge. As a result, it has remained true to an unwavering commitment to customers in the pulp and paper, leather, and water treatment industries. Buckman is a global resource, serving more than 90 countries, providing problem-solving, knowledge-sharing, and unmatched service to help customers innovate, improve quality, and capitalize on new opportunities.