Dow Corning to showcase innovative solutions for tissue manufacturers at Tissue World Asia in Shanghai

MIDLAND, MI, Oct. 14, 2010 (Press Release) - Dow Corning Corporation will showcase its proven silicone softeners for premium tissue and innovative solutions for tissue release at Tissue World Asia in Shanghai, China this November.

At Booth 1J15, the company will feature Dow Corning^® TM series emulsions designed to give tissues a premium, lotion-like feel, improve tissue softness and smoothness and maintain the water absorbency of the tissue substrate. The emulsions are appropriate for use on tissue products made from virgin pulp or recycled fibers, including facial, handkerchief and roll (toilette) tissue.

"Dow Corning TM series emulsions have demonstrated their premium softening performance in some of the fastest-growing tissue markets in the world, helping manufacturers enter the premium tissue market with confidence," said Michael Gu, Dow Corning China Pulp & Paper Marketing Manager.

Since different applications, substrates and markets require different solutions, Dow Corning offers a range of TM series emulsions to help manufacturers balance their needs for performance and economy.

"We are continually investing in tissue-related research and development," Gu said. "The Dow Corning Pulp & Paper Solutions team has a unique understanding of silicon-based chemicals and their effect on tissue processing."