Bolloré Thin Papers launches new ecological life label paper

PUTEAUX, France, Oct. 1, 2010 (Press Release) -

In 2008, a global and ecologically responsible approach, rather unique in the thin paper sector, was conceived. Bolloré Thin Papers undertook the very first Life Cycle Assessment on thin paper. The objective was to evaluate the environmental impacts of its papers by considering all of their lifecycle stages, from the extraction of raw materials to its final production.

Several activities resulted from this, including the launch of Primagreen in May 2009, which was the first FSC certified thin, recycled paper, in addition to the creation at the beginning of this year of an ecological design division at Papeteries du Léman.

Today, Bolloré Thin Papers remains one step ahead and has created the life environmental label, which is a visual representation of the Life Cycle Assessment results and validated by an independent panel of experts. As a universal term, life, which is an acronym for "less impact for earth" perfectly outlines our desire to control our carbon footprint and to conserve our planet for future generations.

By launching this label, Bolloré Thin Papers has set out a clear objective which is to involve customers in this approach by providing them with a personalized, simple and global communication tool which allows them to promote in turn their environmental commitment in a simple and effective way with their users and partners.

For further information, Bolloré Thin Papers invite you to discover the life label video and to consult the specifications manual on line at http://www.bollorethinpapers.com/