TORONTO,
Dec. 6, 2011
(Press Release) -
The New York Times, Hearst , McClatchy , and Tribune - as well as Canadian publisher The Globe and Mail - are among the greenest in the newspaper industry says the new report from Canopy and Green Press Initiative. Above the Fold 2011: Environmental Leadership in the Newspaper Sector reveals exceptional efforts by these companies to lead the industry on sustainability, and details cutting edge environmental initiatives from newspaper publishers around the world.
"This report recognizes newspapers who are showing their competitors the green way forward," says Tara Sawatsky of Canopy. "These publishers understand that sustainability is more than a social responsibility;it is a business priority and offers a competitive advantage."
The newspapers profiled in Above The Fold lead the industry on paper procurement policy development and implementation, production efficiencies, and engaging their suppliers to support forest conservation initiatives.
The report is being distributed directly to 50 top advertisers, and promoted to readers online and through social media. It is designed to celebrate the successes of the companies it profiles, and to demonstrate to others the importance and accessibility of a sustainable business plan.
"Newspapers remain the largest paper consumer of any publishing sector, and as a result contribute heavily to the tremendous pressures on our forests and climate," says Shannon Binns, Green Press Initiative. "We are hopeful that profiling leaders will shine a light on the opportunities for continued progress."
Above The Fold is based on a survey of 60 of the largest newspapers in the United States and Canada.
Profiles were developed through a systematic review of corporate websites, online surveys, and written contributions directly from publishers. International environmental leadership case studies are also included from India to Europe. The report was researched and written by Canopy and Green Press
Initiative, who have been working with publishers to promote environmental leadership for over a decade.
