NORCROSS, GA,
Sept. 26, 2011
(Press Release) -
TAPPI will be one of the inaugural member supporters of Two Sides as it starts up its new U.S. initiative. Two Sides is a globally recognized non-profit organization that works to promote the responsible production, use and sustainability of print and paper. TAPPI joins a growing list of leaders across the print and paper supply chain who have pledged their support for Two Sides and its message that paper is a sustainable and effective communications choice.
"TAPPI is excited and proud to support an organization whose goal is to clearly communicate the environmental value of print and paper," according to Larry N. Montague, president and CEO of TAPPI. "Paper manufacturers continue to improve paper's environmental footprint via a range of initiatives that make paper and print media an inherently sustainable means of communication. It's important to communicate that print plays a key part in effective marketing, advertising and communications. Two Sides functions as a key focal point for disseminating information, based on facts and grounded in science, to inform customers, marketers and the public of the advantages of using paper and printed products."
Two Sides is active in 12 countries and has more than 1000 members that incorporate the print and paper supply chain, including pulp and paper producers, paper distributors, ink and chemical manufacturers, printers, printing equipment manufacturers and publishers. Their common goals are to promote the responsible production and use of print and paper and to dispel common environmental misconceptions by providing verifiable information on why print and paper is an attractive, practical and sustainable communications medium. Two Sides provides resources such as case studies, recycling resources, educational reports and studies and a video/audio library.
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