MIAMISBURG, OH, May 21, 2008 (PRNewswire) - NewPage Corporation announced plans today to integrate its Premium, No. 2 and No. 3 paper lines as a result of its acquisition of Stora Enso North America (SENA).
"As we come closer to establishing our line-up of products, we've taken great efforts to simplify and structure our grade offerings in a manner where we provide our customers with products that not only have a strong brand recognition, but also the performance, quality and reliability they've come to expect from NewPage," said Steve DeVoe, general manager, sheets and caliper papers.
The NewPage Premium coated product offering is as follows:
- Centura(r) is NewPage Corporation's fully supported Premium coated product offering, known for its smooth finish and print quality, 96 brightness and full range of finishes; gloss, silk, dull and matte. Centura is manufactured with 10 percent post-consumer recycled fiber and features triple chain-of-custody certification (Forest Stewardship Council(c) (FSC) Sustainable Forestry Initiative(r) (SFI) and Programme for the Endorsement of Forest Certification (PEFC)).
- Signature True(r) will be eliminated from the NewPage product portfolio. For Signature True sheet-fed products, this change will be effective June 2, 2008. This change is immediate for the Signature True web product offering.
The NewPage No. 2 coated product offering is as follows:
- NewPage will continue to offer BOTH Sterling(r) Ultra and Productolith(r) in the No. 2 sheet-fed and web grade offerings. Trusted by customers for excellent runnability and printability, Sterling Ultra and Productolith offer various basis weights in gloss, dull and matte finishes with a 90 brightness. Sterling Ultra sheets are manufactured with 10 percent post-consumer recycled fiber and feature FSC certification. Productolith sheets are manufactured with 10 percent post-consumer recycled fiber and feature triple chain-of-custody certification (FSC, SFI and PEFC.)
NewPage will support three brands within the No. 3 product offering:
- Effective June 2, 2008, Anthem(r) product specifications will change in brightness from an 87 to an 88 with a cleaner, blue-white styling.
- NewPage will continue to support the Gusto and Fortune grade offerings.
"This latest announcement is further evidence of our commitment to customers to quickly integrate NewPage and Stora Enso North America. We feel the result is a solid, simplified, and sustainable product offering across a wide range of product categories. This includes a tremendous selection of environmentally friendly products made by a reputable and reliable producer, particularly critical in today's era of heightened environmental sensitivity. NewPage offers a clear and reliable solution for customers seeking peace of mind and verifiable solutions," stated Dave Deger, vice president, marketing.
About NewPage Corporation
Headquartered in Miamisburg, Ohio, NewPage Corporation is the largest coated paper manufacturer in North America, based on production capacity, with $4.7 billion in pro forma net sales for the year ended December 31, 2007. The company's product portfolio is the broadest in North America and includes coated freesheet, coated groundwood, supercalendered, newsprint and specialty papers. These papers are used for corporate collateral, commercial printing, magazines, catalogs, books, coupons, inserts, newspapers, packaging applications and direct mail advertising.
NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota, Nova Scotia, and Wisconsin. These mills currently have a total annual production capacity of approximately 5.5 million tons of paper, including approximately 4.3 million tons of coated paper, approximately 920,000 tons of uncoated paper and approximately 300,000 tons of specialty paper, as well as approximately 3.2 million tons of pulp.
About FSC
The Forest Stewardship Council(c) (FSC) is an international, independent, not-for-profit organization that promotes responsible management of the world's forests. The organization accredits third-party certifiers to ensure that forest and forest products companies meet FSC principles and criteria for environmental, economic and social standards. FSC is "The Independent Assurance for Responsible Forest Management."
(c) 1996 Forest Stewardship Council A.C.
About SFI
The Sustainable Forestry Initiative(r) (SFI) program is a comprehensive system of principles, objectives and performance measures developed by professional foresters, conservationists and scientists, among others that combines the perpetual growing and harvesting of trees with the long-term protection of wildlife, plants, soil and water quality.
About PEFC
The Programme for the Endorsement of Forest Certification (PEFC) schemes is an independent, nonprofit, nongovernmental organization that promotes sustainable forest management through independent third-party certification. PEFC endorses the certification system of SFI.
