VIENNA, Austria,
Feb. 2, 2011
(Press Release) -
With Mojito and Cuba Libre scented cocktail menus and food trays made from Mondi paper, this year Mondi enticed visitors to see, feel and smell their entire paper portfolio and myriad applications at Paperworld 2011. Mondi gave visitors plenty to explore with the launch of its 30% recycled paper NAUTILUS® ReFresh TRIOTEC and a preview of Color Copy indigo and DNS indigo, new digital papers ready to hit the market later this month. The continuing development of Mondi's green and digital printing paper portfolios is a clear priority for the global paper manufacturer.
"We are acutely aware of the markets trends and are in tune with our customers' current and future needs. We also take our commitment to the environment seriously. Our Green Range line of TCF, FSC certified or 100% recycled papers continues to expand as does our digital printing portfolio and the number of digital papers that bear the Green Range logo," explains Johannes Klumpp, Marketing and Sales Director for Mondi Uncoated Fine Paper.
Using TRIOTEC® sandwich technology developed at the Mondi Neusiedler mill in Austria, the outer layers of NAUTILUS® ReFresh TRIOTEC consist of TCF (totally chlorine free) virgin fibre, while the inner layer is made from 30% recycled fibre. Like NAUTILUS® ReFresh TRIOTEC, DNS® indigo and Color Copy indigo are also Green Range papers that belong to Mondi´s digital portfolio. Both HP 3-star approved premium papers, DNS® indigo and Color Copy indigo appeal to professional printers who use HP Indigo digital presses. The 3-star approval is the highest performance rating for HP Indigo digital presses and indicates the best performance in terms of runnability, fixing and blanket compatibility. During the production process of these papers a special primer is applied to ensure perfect adhesion of HP's ElectroInk.
Customers not only explored the various paper qualities Mondi offers, but also the diverse applications possible with current printing and converting technologies. Paperworld visitors were the first to peruse Mondi's new sample book and the communication potential of selecting a paper that reflects a specific corporate identity and marketing message. The sample book compiles BIO TOP 3®, Color Copy, DNS® premium, IQ Color, NAUTILUS® Universal, NAUTILUS® SuperWhite, and Japanpost (with Molette watermark) for advertising and marketing material, pamphlets, menus, invitations, and complete stationery sets printed on digital and offset technologies.
"The sample book is a good tool for customers to see and feel examples of the print results possible for a diverse assortment of papers and grammages and communications material," says Mr. Klumpp. "It has been interesting to see visitors examining pamphlets and envelopes made from BIO TOP 3® and then minutes later see them discover that our food trays are also made out of BIO TOP 3®."
