Successful Turnout at RISI Asia Pacific Hygiene Products Symposium 2017 in Shanghai


Facing growing challenges and seizing new opportunities in the market

Boston, November 10, 2017 (Press Release) – RISI Asia Pacific Hygiene Products Symposium 2017 was successfully held on November 6 to 8 at the InterContinental Shanghai Expo. Now in its 4th year, the Symposium has received great recognition and support from key industry veterans.

This year the event attracted over 160 managerial and R&D professionals from 85 well-known enterprises all over the world including, Procter & Gamble, Bostik, Toray, Domtar, Kimberly-Clark, International Paper, KAO, H.B.Fuller, Sontara, TSRC, Vinda, Sunkiss, First Quality, Cheng Loong, Mondi, RKW, Suzano, Oerlikon, Omya, OMNOVA, and SHALAG, and many more.

The Symposium started with the opening remarks from Mr. Levi LI, Managing Director of RISI China. Mr. LI Lingshen, President of CNITA and VP of CNTAC, also delivered a welcoming speech. In this one-day-and-a-half symposium, 15 guest speakers from domestic and foreign industry associations, consulting firms, enterprises in nonwovens and hygiene products industry discussed macro-economy, development patterns of regional markets, competition of the diaper market, development trend of the adult incontinence product market, escalating consumer demands, industry hotspots and innovative technologies. Most attention was given to developing trends in China and the Asia-Pacific region.

Mrs. JIANG Manxia, Secretary General of China National Household Paper Industry Association, China Paper Association, was the first guest speaker in this Symposium. She introduced the status quo of absorbent hygiene product market in China from the perspective of an industry association, covering sanitary napkins, diapers and adult incontinence products; she also shared her opinions about challenges and opportunities the Chinese hygiene product industry has under the new recovered paper policy.

Other presentations included Ms. Carol LV, Senior Research Associate with Euromonitor, with an Overview and Trends of China and Global Retail Disposable Hygiene Market, mainly covering market performance, developing trends and brand development strategies of diapers, sanitary protection, adult incontinence products, and wipes. In addition, she also talked about opportunities and challenges brought by consumption upgrade, imported brands, internet strategy and other factors to Chinese hygiene product market.

Consumers’ demand for soft top sheet of hygiene products (diapers, sanitary protection, and adult incontinence products) keeps rising, and has driven swift changes in product design, manufacturing technology and raw materials across the global nonwoven industry. In the presentation “Developments and Outlook in the Use of Carded Air Through, Bicomponent Spunbonded and Spunlaced Nonwovens in Hygiene”, Mr. David J. Price, Partner of Price Hanna Consultants, introduced how softness is being addressed through the use of relevant raw material and technology application, and new trends in this regard.

Data shows Asia is fastest paced aging population. By 2030, there will be over 200 million people over 65 years old among the 3.8 billion population in Asia. However, compared with mature markets such as Europe, America and Japan, adult incontinence product market in most Asian countries are in its infancy. In the next few years, this market will see an end to the introduction period and face booming development opportunities. Dr. Christophe Morel-Fourrier, Global Tech Marketing Manager, Global Nonwovens with Bostik, gave a speech named “Adult Incontinence: Capturing the Next Big Growth in Asia Hygiene”, during which he analyzed the unique demands of adult incontinence, and discussed corresponding solution for Asia and the rest of the world.

For diaper market, Dr. LI Chun, Manager of SAP Technology Center, Performance Material, Wanhua Chemical Group Co., Ltd, did a presentation from a technological perspective titled “SAP and its Influence on Diaper’s Performance”. Dr. Li compared the structure and performance between fluff pulp core and composite core, introduced research achievement of the impact of SAP performance on baby diapers for different structures and raw materials, and finally proposed recommendations of SAP application for different types of diapers.

Nonwoven industry has been committed to product R&D and improvement to meet the ever-changing and upgrading of consumer demands. In this year’s Symposium there were also technological speeches that focused at market technological innovation and application trends, including:

High Barrier Nonwovens for Hygiene – High barrier material is not only an indispensable key step to meet the current trend of thin core design but also an important factor to improve product comfort and cost advantage. Mrs. Brooke Kitzmiller, Hygiene Application Development Director – Global R&D Health, Hygiene and Specialties at Berry Global analyzed the significance and performance characteristics of barrier and breathable moisture permeability to material function, and shared how to achieve the barrier structure. In addition, she also explained the different levels of barrier performance, how to use lower-weight materials to meet barrier requirements, and connections to the other attributes of the material.

Sustainable Solutions for Spunlace Industry – this presentation was addressed by Mr. André Michalon, Nonwoven Division Sales Director with ANDRITZ. His presentation included an overview of the world’s nonwoven production, spunlace nonwoven industrial development and production lines, and sustainable spunlace technologies (including efficient water filtration and recirculation, innovation in drying solution, and complete production line control systems, etc.)

Adding Value through Optimizing Surface Modification was the topic of Scott Williams, Senior R&D Chemist at Goulston Technologies Inc. From the perspective of design, one of the current unexplored innovation fields was to optimize the surface of fiber and fabrics to impart the multiple functions required in end use. Fiber surface optimization, through surface finishing, flux additive master batch, section improvement and other single or integrated method, could improve the performance of nonwoven consumer products significantly and further benefit consumers. Mr. Scott introduced industrialized technologies in the field of fiber surface optimization, and discussed how to make effective use of these technologies and combine with future development trends of hygiene products to provide high value-added solutions for nonwovens of various uses.

A Disruptive Wipe Substrate – Hybrid Nonwoven Technology was the speech jointly given by Mr. Fabio Zampollo, CEO with TKW Materials, and Mr. Rain TIAN, General Manager / Funder of Innowen. They started from the overall market landscape and development trends of global and Chinese wiper market, analyzed China’s macro-economy and export market, introduced TKW’s disruptive hybrid manufacturing technology and its disruptive economic benefits, and discussed a variety of future application possibilities of this technology.

Comfort, Affinity, Future Market Demand and Innovative Solution is the presentation given by Ms. Janet GONG, Market Development Manager with ExxonMobil Vistamaxx. She shared the development trends of hygiene products and innovative solutions of raw material for dealing with such trends, including high-performance breathable backsheet, ultra-soft non-woven backsheet and topsheet, application of innovative elastic nonwoven in leg cuff, and low-odor hot melt gel solution, etc.

The three roundtable forums during the Symposium were all very insightful. Guests focused on “competition” in baby diaper market, “change” in adult incontinence market, and “design-thinking” for innovation, and had a heated discussion with participants.

In addition, this Symposium introduced “Pre-session – Design Thinking on Fabric for Hygiene Products”, which was completed successfully in the afternoon of November 6. As a special highlight, we were glad to have Mr. JIAO Yong, General Manager with Shanghai FengGe Nonwoven Co., Ltd., and Mr. LIU Wenbing, General Manager with Shanghai Dailan Biotechnology Ltd.​ invited for a joint speech. Participants discussed innovative ideas in the design of hygiene fabric and future product development trends from multi-dimensional perspectives of consumer market and R&D.

This symposium also received great support from various enterprises and institutions: supporting organizations – CNITA, INDA; marketing partner – UBM; and sponsors – Berry Global, ExxonMobil, Goulston, NatureWorks LLC, VMI CARE, and Wanhua Chemical.

The 5th RISI Asia Pacific Hygiene Products Symposium is scheduled to be held in mid-September of next year in Shenzhen, China. As the industry’s leading information sharing and exchange platform, the Symposium will gather together upstream and downstream industries, and provide you with more opportunities to access market information, trends and opportunities. More information about RISI conferences in 2018 will be released soon.

For more information about this event, view the official website.

 

About RISI (www.risi.com)

RISI is the leading information provider for the global forest products industry. The company works with clients in the pulp and paper, packaging, wood products, timber, biomass, tissue and nonwovens industries to help them make better decisions.

 

Headquartered in Boston, MA, RISI operates additional offices throughout North and South America, Europe and Asia.

 

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Phoebe Chen
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E: pchen@risi.com

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